In 2021 embarking on a transformative journey Club Metaverse emerged from a visionary landscape initially centered around the NFT boom of 2021. Pioneering a concept deeply rooted in the possibilities of blockchain technology, I invested extensive time and effort in the game's art direction, 2D art, UI systems, HUD, and marketing materials. However, recognizing the evolving trends and opportunities, the project underwent a strategic pivot away from NFTs, redirecting its focus towards the burgeoning AI boom. This shift prompted a comprehensive rebranding effort, culminating in the birth of RIFF XR.

In crafting the UI design for Club Metaverse, I drew inspiration from the cyberpunk aesthetic reminiscent of Blade Runner, seamlessly blending futuristic elements into the interface. The result is an immersive and visually captivating user experience that harmoniously complements the game's dystopian, high-tech atmosphere.

I meticulously crafted the visual language for all screen-based interfaces and systems. The unique and stylized UI perfectly complements the game, enhancing its immersive quality and contributing to a cohesive and engaging virtual environment.

As the designer behind the NFT marketplace website for Club Metaverse, I created a platform that empowered players to earn unique in-game assets and seamlessly monetize them. This bespoke marketplace not only facilitated the exchange of one-of-a-kind digital goods but also enriched the gaming experience by introducing a dynamic layer of player-driven creativity and entrepreneurship.

I took the lead in designing the marketing website for Club Metaverse, providing players with a destination to explore the intricacies of the game experience. From detailing the tokenomics and interoperability features to laying out the roadmap and introducing the game studio behind the scenes.

I crafted the initial marketing materials and collaborated closely with a 3D artist to explore what the cryptocurrency could look like.

I played a key role in shaping the identity of the "The Club Metaverse Podcast" by designing the logo, branding, on-air streaming graphics, and social channel assets, ensuring a visually cohesive and engaging experience for the audience tuning in on the dedicated YouTube channel." 

The Club Metaverse Podcast" with the charismatic Blue Jay—a pot-smoking Bored Ape NFT featured notable guests from cryptocurrency, video games, film, space, and beyond. The show was a vibrant addition to and extension of the virtual world of Club Metaverse.


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