ABOUT
Seasoned and versatile creative director with a robust background in crafting premium products and integrated campaigns for industry-leading entertainment brands.
In-depth expertise in the gaming industry, providing valuable support to AAA (console), iGaming, Free-to-Play (Facebook, mobile), VR/AR, and Web3 game companies to meet the varied needs of diverse audiences, franchises, and genres.
Established leader with a proven track record in building, managing, and developing internal creative teams, successfully sourcing external contractors and studios, and guiding both internal and external engineers, developers, and technical artists on tasks and projects.
EXPERIENCE
Creative Director at Revog Games
November 2021 - January 2024 | Los Angeles, CA
Creative Director at a cutting-edge indie VR game development studio, steering the creative direction for both product and marketing of Riff XR, a VR social platform harnessing state-of-the-art AI technologies to empower users, fostering creativity and immersion in digital worlds.
• Guided the creative vision for game environments, exclusive and unique avatar collections, and marketing art.
• Responsible for branding, UI/UX, interfaces, websites, social channels, and marketing materials.
• Worked closely with 3D artists, technical artists, and developers, to integrate art into Unreal Engine.
• Oversaw the recruitment and management of a global team of artists spanning seven time zones and external game studios.
Creative Director at Thunderchild
November 2020 - November 2021 | Los Angeles, CA
Creative Director for agency specializing in marketing, social, and digital content creation within the entertainment and publishing industry.
• Collaborated with senior clients at DC Comics, Warner Bros., HBO Max, and Wizarding World.
• Contributed to the development of the UI/UX for DC: Batman Bat-Tech Edition, the world’s first-ever Batman AR mobile app, and directed/designed its global launch campaign.
• Established the creative direction and designed the thunderchild.com website.
Senior Art Director at High 5 Games
September 2012 - June 2020 | New York, NY / Los Angeles, CA
Senior Art Director overseeing both product and marketing creative with the largest independent casino games provider for the land-based, mobile, online, and social markets.
• Recruited and managed a team of 10 multi-disciplinary artists to develop creative content for B2B/B2C lines of business.
• Crafted 2D in-game/in-app artwork for innovative slot features across online and mobile platforms.
• Collaborated closely with stakeholders, product/project managers, technical artists, engineers, developers, and testers from concept to completion of projects.
• Created an in-app VIP program and a responsive web portal implemented across High 5's app portfolio. Led research, strategy, conceptual development, UI/UX (user flows, wireframing), art direction, and execution.
• Collaborated closely with CRM and analytics team to create high-volume, compelling, and targeted social media advertising and in-app messaging, contributing to the acquisition, retention, and monetization success of High 5 Casino (Facebook’s Fastest Growing Virtual Casino, #1 Casino in the App Store 2016).
• Crafted a fresh and contemporary brand direction/guide for High 5 Casino, encompassing innovative approaches to articulate brand identity throughout the player journey, in-app features, advertising, customer service, customer experience, and VIP management.
• Effectively balanced hands-on art direction while simultaneously managing internal teams and external vendors on a day-to-day basis ensuring seamless collaboration and successful execution of projects.
Lead Interactive Art Director at Marc Eckō Entertainment
April 2010 - May 2012 | New York, NY
Founding member of the art department at an innovative interactive production company, specializing in entertainment properties spanning mobile, tablet, browser, and console-based platforms.
• Established the creative direction for Showtime Networks' Dexter, The Borgias, Weeds (Facebook, iOS, Android games), and other undisclosed projects.
• Created wireframes, prototypes, interfaces, UI assets, and marketing materials.
• Guided international game studios in matters of visual aesthetics, UI, and game mechanics.
• Created client presentations and presented pitches for new business and investment opportunities.
• Provided creative direction to Marc Eckō for his enterprise brands.
Owner/Art Director at Thank You Have A Nice Day
January 2003 - October 2012 | New York, NY
Operated a design consultancy for the entertainment industry providing comprehensive creative solutions.
• Managed multiple projects, clients, budgets, and talent (including 3D artists, illustrators, and photographers) independently.
• Worked with clients such as Ammirati, Activision, Arcade Creative Group, Capcom, Codemasters, Eidos, Island Def Jam, Delicious Vinyl, Sandbox Strategies, SouthPeak Games, Virtue Worldwide, The Game Agency, Ayzenberg Group, IO Interactive, and Marc Eckō.
Senior Designer at Rockstar Games
March 2003 - February 2008 | New York, NY
Lead designer for renowned video game publisher and developer, known for producing critically acclaimed and commercially successful AAA titles such as Grand Theft Auto. All creative was developed in-house.
• Developed comprehensive, fully integrated campaigns for Grand Theft Auto, The Warriors, Manhunt, and Midnight Club. The direction was implemented across various platforms, including TV, online, OOH, print, in-store, trade shows, events (including E3), and co-promotions.
• Designed the identity and packaging for various titles.
• Developed in-game branding and UI.
• Crafted branding and lifestyle campaigns for Rockstar Games, spanning apparel, stickers, merchandise, and outdoor advertising.
Freelance Design Contributor at Morning Breath Inc
October 2002 - February 2008 | Brooklyn, NY
Contributed to research and development of new projects with creative studio whose work spans the music, advertising, publishing, and clothing industries.
Designer at Roadrunner Records
May 2002 - February 2003 | New York, NY
Sole in-house designer at subsidiary record label of Warner Music Group focusing on heavy metal bands. Designed print, in-store, and promotional materials for multi-platinum rock bands Nickelback, Slipknot, Type O Negative, and Stone Sour.
SKILLS
Creative/Art Direction • Product Design • Mobile App Design • Game Development Pipeline • Strategic Thinking • Production Management • UI/UX • Branding • Licensed/Original IP • Key Art • Campaigns • Performance Marketing • Digital Marketing • Web Design • Social Platforms • Executive-Level Partnerships • Vendor Management • Team Building• Team Management • Team Development • Photoshop • Illustrator • Indesign • InVision • Sketch • Figma
KNOWLEDGE
3D • Motion Design • Web/Mobile Development • Unreal • Web3
AWARDS
“Best Communications Campaign”
- American Gaming Association
“Best Product Packaging” GOLD
- MI6 Marketing Awards
“Best Collector’s Ed. Packaging” SILVER
- MI6 Marketing Awards
EDUCATION
School of Visual Arts
BFA, Graphic Design
1998 - 2002
1998 - 2002